About Simplified Wealth
Simplified Wealth is a financial planning firm that provides customized solutions for client's unique financial needs. Our approach focuses on building strong relationships with clients and taking a hands-on approach to problem-solving.
We aim to make a difference in people's lives by providing authentic and comprehensive financial solutions.
Founder Story - Meet Andrew Lippert
Hi, I’m Andrew Lippert, founder of Simplified Wealth. Let me get straight to the point by answering one question.
Why would someone walk away from a comfortable six-figure career to start a financial planning firm from scratch—with two young kids, two dogs, and a mortgage? Simple.
For my soul. For AJ and Ariana. And ultimately, for you. Those aren’t three different reasons—they’re really the same reason.
I want my children to grow up watching their dad do something about a problem instead of simply complaining that it existed. I want them to see that if you genuinely believe you can make a positive meaningful difference in this world, you should (thoughtfully) follow that calling. Building a firm where clients truly come first wasn’t just a career decision—it is the example I want to set for my kids. And the only way I get that part right is by taking care of my clients the right way.
After more than a decade in the wealth management profession, I could no longer ignore a glaring problem. Too often, advisors were encouraged to recommend the products, investments, or strategies that best fit their firm’s compensation structure—not necessarily the solution that was truly the best recommendation for the client.
Growing up as the son of a physician and an ER nurse, I always believed that strongly qualified professionals should have the freedom to prescribe what they genuinely believe is best for the person sitting across from them. Financial advice shouldn’t be any different.
So I took a leap of faith and built something different.
Simplified Wealth is a 100% independent, fee-only financial planning firm. I’m paid only by my clients—never by investment companies, insurance carriers, or product providers. Every recommendation is designed specifically for you, without the influence of commissions, sales quotas, or proprietary products. Independence doesn’t just benefit my clients—it allows me to be the best wealth manager I can be for my clients.
Outside of work, I’m a proud dad to two incredible kids, AJ and Ariana. They’re an absolute blast. Some of our favorite adventures include spending time at Wrightsville Beach and visiting Colombia. We love getting back to Cincinnati, where I spent 15 years and still have many close friends and family. Some of our favorite times are spent at my parents’ horse farm in southern Virginia or chasing waves along North Carolina's beaches.
When I’m not working, you'll often find me with the kids, in a yoga studio, walking Coney or coaching AJ’s baseball team. Those experiences keep me grounded and remind me that relationships, patience, and showing up consistently are what matter most.
Starting Simplified Wealth wasn’t simply a career move—it was a decision to build the kind of firm I always wished existed for clients.
A place where integrity isn’t a marketing slogan.
Where independence isn’t a buzzword.
Where clients are never expected to fit into a business model.
Instead, we built a business model designed to fit our clients.
I hope one day AJ and Ariana look back and remember that their dad tried to leave his profession a little better than he found it. When that happens, my clients will have benefited along the way too.
Culture
Simplified Wealth is not your average financial services firm. We pride ourselves on being true consultants, not salesmen. We're 100% independent, which means we're not handcuffed to selling proprietary products. Instead, we focus on building the best holistic strategies tailored just for you.
With our diverse experience and qualifications, we can help you navigate the different components of your financial plan, from investing to taxes, estate planning, and employer benefits. Our goal is simple: to deliver rock-solid professional solutions that genuinely and materially benefit you.
We focus on time-proven, traditional principles that lay the foundation for your financial strategy.
Founder’s Resume - Andrew Lippert
Some people want to know the human story. Others want to know whether I
actually know what I'm doing. Both are reasonable. Here's the second one.
I've been in this profession since January 2012.
FIDELITY INVESTMENTS — 2012 to 2019, Cincinnati
Nearly eight years at Fidelity, across four relevant roles.
Trading. Equities, ETFs, mutual funds, and options. Not supervising
trades — placing them.
Fixed income. I worked on Fidelity's bond desk, developing and
implementing strategies across a range of debt securities. Bonds are the
part of a portfolio most advisors hand off entirely, because most were
never taught how they work.
As a Retirement Advisor, I advised individuals on their employer-sponsored
plans and personal investment accounts. That's where I internalized good wealth management is far more than picking a stock.
Economics research analyst on the Real Estate team, building
regional economic and labor market analysis.
COMPASS FINANCIAL PARTNERS — 2019 to 2021, North Carolina
Two and a half years structuring employer-sponsored retirement plans for
companies and their employees.
This was the other side of the table. When I look at your company's
401(k) now, I'm reading it as someone who used to help build them —
which means I can usually tell you what your plan is quietly good at and
where it's costing you.
SIMPLIFIED WEALTH — 2022 to present
I resigned in late 2021 and launched Simplified Wealth in early 2022.
The reasons are up above.
CREDENTIALS & Education
CFP®, CFA®, and EA.
Creighton University's Heider College of
Business - Masters degree in Investment Management &
Financial Analysis
Miami (OH) University - B.S. Undergrad
Those three designations cover three different disciplines: the CFP® is
financial planning, the CFA® is investment analysis, and the EA is
taxation. Holding all three is the reason your investment decision, its
tax consequence, and your broader plan don't have to be routed through
three separate professionals who've never spoken to each other.
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